This was an amazing team effort. For this project, I collaborated with our in-house design and animation team to create a comprehensive 6-video educational campaign created for YouTube and the NFL to guide users through sign-up options, bundle features, and platform navigation for NFL Sunday Ticket ahead of the football season. The challenge was to storyboard, animate, and voice these videos under tight pre-season deadlines, effectively translating complex subscription options (YouTube TV add-on vs. YouTube Primetime Channels) and advanced viewing features into clear, engaging motion content.
The motion system for the NFL Sunday Ticket project was designed to put the viewer directly into the center of the action. Moving away from static UI transitions, the motion language mimics the dynamic, high-impact nature of real life user generated content.
Content-Driven Momentum: UI elements move with the velocity and weight of game content, reacting fluidly to user navigation.
Immersive Depth (Lens Wrap & Parallax): Utilizing subtle lens distortion and layered multi-plane parallax to create a 3D stadium atmosphere, pulling viewers into the field of view.
Elasticity & Snap: Physics-based spring animations provide satisfying, responsive feedback upon interaction, giving controls a tactile, energetic feel.
Multi-Directional Flow: Breaking free from strict linear axis constraints, elements glide, scale, and shift across multi-dimensional vectors to keep the interface feeling alive and unpredictable.
The NFL Sunday Ticket educational series launched ahead of the NFL season, successfully simplifying the user onboarding experience for millions of viewers across YouTube and YouTube TV.